Integrated Marketing StrategistALIBABA GROUP

1. Design and implement integrated, scalable and leverageable online/offline marketing campaigns which aligned with business targets and liaise with internal teams to help generate quality leads of Alibaba.com B2B service.

2. Conduct market research, data analysis to explore market demand and make prospective integrated marketing strategy to effectively promote the launching of the project.

3. Collaborate with BD and content marketing strategists to align on integrated marketing strategies, priorities and promotional activities.

4. Measure and report performance of all event marketing campaigns, and assess against goals (ROI and KPI).

5. Develop partnership from Alibaba Group. Integrate Alibaba.com and Alibaba Group's internal and external resources to maximize brand impact and business results. Effective and comprehensive cross-department coordination with Alibaba.com PR/Marketing/Products/Industry/Operation teams to ensure the smooth and innovative landing of the marketing initiatives.

6. Build up Alibaba.com top seller community to be platform success cases for branding purposes and client lecturers for greater marketing influence.

7. Execute and coordinate large-scale offline key events with agencies and local vendor partners.