Integrated Media Planning Manager

• Lead integrated media planning for brand partners: Translating commercial/business objectives into platform-specific media strategies with clear investment rationale and expected performance outcomes.
• Build the media planning framework and playbook which connects social commerce service lines - Paid Media, Short Video, Affiliate, Influencer & Livestream.
• Establish and maintain performance benchmarks and competitive intelligence for e-commerce media in Vietnam.
• Lead the AI workstream for the Media & Video team - identifying high-impact use cases, piloting tools, and deploying scalable workflows across planning, content, and reporting functions.
• Build and document AI-powered SOPs and automation workflows that reduce manual effort and improve planning and reporting speed across the team.
• Own Media & Video P&L analytics: revenue tracking, billing pipeline, service-level performance vs. target, and monthly/quarterly reporting to leadership.
• Develop reporting templates and dashboards that give brand partners and internal stakeholders a consistent, decision-ready view of campaign performance and business impact.
• Assist Head of Media & Video on QBRs, annual business planning (BP/JBP), new service proposals, and pitch decks for prospective brand partners.
• Partner with Commercial, Services, and Data teams to systematically build OnPoint's media moat - co-developing first-party audience data assets, unified cross-service attribution models, and performance intelligence infrastructure that compound OnPoint's media advantage over time and create durable differentiation for brand partners.