International Category & Product Development Manager

• Market & Consumer Understanding
• Deep-dive into international consumer insights, usage behaviors, and category dynamics
• Identify unmet needs and white space opportunities across focus markets
• Category Strategy & Portfolio Management
• Define category strategy and growth roadmap tailored to local market potential
• Optimize product portfolio per country through gap analysis and performance reviews
• Product Innovation & Development
• Lead ideation and concept development based on consumer insights and market trends
• Work closely with R&D, design, supply chain and external partners to develop and launch winning products
• Data Analysis & Solution Building
• Utilize data (e.g. 3rd parties, internal sales, competitive tracking) to drive insights and decisions
• Monitor product and category KPIs, proposing corrective actions as needed
• Adaptability & Speed-to-Market
• Rapidly adapt plans to market feedback, cultural nuances, and commercial realities
• Champion agile development and fast learning cycles for new market entries
• Leadership & Cross-functional Collaboration
• Lead cross-functional teams and influence key stakeholders across functions and regions
• Present strategies and business cases clearly to senior leadership