job title: professional digital engagement Specialist

Hết hạn: 03/01/2021

Chi tiết công việc
Giới thiệu công ty

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No Relocation Assistance Offered
# 94300 - Madrid, Madrid, Community of, Spain

As a Professional Digital Engagement Specialist for Hill's Pet Nutrition iberia, you will be the Champion of digital communication with the professional customers (i.e. our veterinary customers and their healthcare teams).

This role is responsible for building stronger connections with these customers using our own digital assets (professional website & various tools), CRM and social media while leveraging Vet eCom solutions (i.e. eBoutique) . You are responsible for the two-way communication to the professional customers that we want to reach. Furthermore, you are involved in the programs for virtual detailing and virtual dietary consulting, helping the relevant departments to bring this to live. This role feels at ease with data from multiple sources which generates insights that lead to recommendations for new opportunities for engagement.

Success in this role means ensuring enhanced veterinary engagement, increased BRMO/sales and SOM while driving successful campaign execution, building our position on social media and demonstrating in-market success based on tracking and feedback.

Principal duties and responsibilities:

Develop and implement the professional digital engagement plan. This includes the Hillsvet.xx integrated ecosystem for our professional customers including all the tools linked to the platform, Vet CRM programs and expanding our presence and engagement on social media. You work in close cooperation with the Brand Manager Therapeutic, the Professional & Veterinary Affairs department and the commercial team. You will also be the Spanish touchpoint for the European team on Professional Digital Engagement.
Evolve the digital vet engagement model via an iterative and 'Test and Learn' approach. Be a sparring partner for the European team.
Support the commercial team in rolling out virtual calls and virtual dietary consulting by developing innovative approaches to connect with our customers and be available within a few clicks.
Explore and leverage Vet eCommerce solutions like eBoutique/eShop.
Execute personalized CRM campaigns and analyse data from multiple sources (e.g. field activity and sales, website traffic, use of tools, interaction with social media, etc) with the goal to generate customer and commercial insights to optimize following campaigns and sales
Track performance via Local and European dashboards.

Education/ Experience Requirements:

- College or University degree with 2-3 years of work experience. Internationally mobile over time.

- Experience:

Digital marketing, including excellent understanding of CRM tools and social media.
Comfortable to use data from multiple sources and use these for personalized campaign execution.
The ideal candidate has affinity with the veterinary profession or related.
Fluent in English

Expected Areas of Skills:

- Excellent digital skills and familiarity with digital & automation
- Excellent communication skills (written, verbal and presentation)
- Self-motivated and very proactive; change agent
- Good analytical skills
- Must be able to work independently and manage a demanding schedule
- Strong computer skills, ideally including Google tools and CRM applications

Functional and Leadership Competencies:

- Communicate effectively
- Customer influence
- Veterinary insight and relationships

- Planning/Priority Setting
- Teamwork and Collaboration
- Customer Focused

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets! At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal BalanceTM wellness pet foods are sold worldwide. Hill's is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit , or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [protected info] with the subject "Accommodation Request" should you require accommodation.