Job Title: Retail Marketing Head

Relocation Assistance Offered Within Country
# 111485 - District 1, Ho Chi Minh City, Viet Nam

● Lead shopper skills development and drive the initiative across organization
● Develop 5P & RE Strategy which is in line with the category and brand strategy
● Lead CBP Monthly Discipline, drive the commercial agenda to maximize growth in the priority RE's
● Drive Insights and Analytics for the sub by Identifying emerging shopper trends, new RE's, and
customer specific insights.
● Manage the GTN investment by developing an RE investment strategy, prioritizing Investment across
the different RE's & Customer based on detected opportunities, growth expectations and ROI
analysis.
● Ensure excellence on the Marketing activation (Touch point prioritization) to implement : Brand
activation and Category demand creation; the activity grid and new product Go to Market for the
subsidiary that is developed by Consumer Marketing in the Hub. Partner with consumer marketing
team to leverage local insights to amplify brand message.
● Set the KPIs that are going to be tracked ( 5P's) and identify action plans to address the
opportunities.
● Ensure Category/RE strategies are translated into customer engagement plans.
● Develop and annual review retail GTM Strategy, reaching each Retail Environment with the most
efficient way
● Support the process for Budget Review/MYR Volume plan & Financial Goals with Consumer
Marketing in the Hub Commercial goal setting including investment posture to reflect Sub's RE /
Customer strategies.
● Lead the Retail Category Development process in the organization and prioritization of services.
Develop a Category Management Strategy and activity plan
● Responsible for In Store Management (for a decentralized market, this role can report to Country
Manager -- guideline, manage agency, POS development, field force automation backend, tracking
5P execution) **

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

For more information about Colgate's global business, visit the Company's web site at [protected info] To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit [protected info] To learn more about Hill's and the Hill's Food, Shelter & Love program please visit [protected info] To learn more about Tom's of Maine please visit [protected info]

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [protected info] with the subject "Accommodation Request" should you require accommodation.