POSITION SNAPSHOT
• Function / Team: Sales - Out‐of‐Home (OOH)
• Location / Work Model: Ha Noi, Vietnam | Field‐based
• Reporting Line: Reports to Key
Account Manager• Team Scope: Leads and coaches 4-5 Senior DSRs
POSITION SUMMARY
The
Area Sales Manager - Out‐of‐Home is responsible for driving sustainable growth of Nestlé's OOH business within the Ha Noi area. The role owns key customer relationships, executes channel and account strategies, and leads a sales team to deliver strong commercial results while upholding Nestlé's values, compliance standards, and responsible selling principles.
KEY RESPONSIBILITIES
• Drive OOH growth and profitability: Own and deliver area sales objectives (volume, net sales, margin) by sub‐channel, category, customer, and sales team.
• Key account management: Manage assigned OOH key accounts and chains through annual Joint Business Plans (JBP), including menu penetration, new outlet openings, SKU expansion, and new applications.
• Commercial negotiations: Lead pricing, trade terms, promotions, contracts, and agreements in line with Nestlé Commercial Policy.
• Team leadership & capability building: Lead, coach, and develop Senior DSRs through clear objectives, KPIs, in‐class training, and on‐the‐job coaching to meet Nestlé Professional standards.
• Cross‐functional collaboration: Work closely with Channel Marketing, CDT, R&D, Sales Operations, Finance, RTM, and Distributors to ensure aligned execution at account level.
• Forecasting & planning: Lead area demand forecasting, sales planning, and S&OP inputs; monitor promotion effectiveness and recommend corrective actions.
• Compliance & values: Ensure adherence to competition law, trade compliance, food safety, and quality standards; act as a role model of Nestlé values and integrity.
1. Experience & Background
• 3-6 years of sales experience in Foodservice / HoReCa / Out‐of‐Home / B2B environments.
• Proven experience managing key accounts or chains.
• At least 2-3 years in a people‐management or senior sales role.
2. Commercial & Functional Skills
• Strong key account management, negotiation, contracting, and trade terms understanding.
• Solid business planning, forecasting, and financial acumen.
• Good understanding of foodservice operations, menu & application‐driven selling, and cost‐in‐use concepts.
3. Leadership & Ways of Working
• Strong communication and relationship‐building skills.
• Data‐driven decision making with strong execution discipline.
• Customer‐centric mindset and ability to collaborate cross‐functionally.