MAIN PURPOSE OF ROLE/ Nguyên nhân hình thành vị trí:
• Contribute to a solid foundation for the product long-term growth - through increasing
awareness among Health Care Professionals (HCPs) on the important roles of improving
quality of life.
• To build the confidence level of HCPs on recommendation of designed products.
• Assure consistent demand growth and achievement of business goals & targets in assigned
territories by identifying opportunities and gaining new business, while maintaining and
growing existing business.
• Maximize the return on investment in key accounts by planning and implementing a
strategic approach that aligns with business strategy in both short and long-term.
• Achieve profitable business relationships by building a partnership with key accounts.
MAIN RESPONSIBILITIES/ Các trách nhiệm chính
Territory Management
• Develop customer database with detailed records of target accounts as hospitals,
private vaccination centers, prevention medical center (PMC), Centers for Disease
Control and Prevention (CDC), etc.
• Evaluate, classify, and identify precise target customers that have greatest effect on use
of company products.
• Identifies key accounts, health care professionals, and business issues that have
greatest effect on use of company products by meeting with existing and potential
customers to identify their clinical needs, goals and constraints related to patient care.
• Establish & maintain close relationship with key accounts & develops relationships with
decision makers to facilitate future sales.
• Monitor market trends and competitor activity in assigned territory.
Planning and organizing:
• Utilize customer database for preparing weekly & monthly working plan, daily detailing
calls, resource allocation plan, or direct-to-consumer marketing activities.
Business development• Build tender quarterly.
• Ensure good execution of all Sales & Marketing programs in assigned territory. Strictly
track and provide feedback on the programs to upper levels.
• Harmonize diversified activities (product presentation, consultation...) in various
relating fields: hospital, health centers.
• Strengthens customer relationships by performing sales support activities (e.g. internal
and external customer training, launches, and updates).
Others
• Well update of product knowledge, as well as health care scientific backgrounds.
• Ensure activities to comply with Company Business Code of Conduct and all local
applicable laws within scope of function responsibility.
• Carry special work as assigned by Management.