Responsibilities:
Understand and translate product concept into key requirements for marketing/social commerce team
Deploy and reflect market research of e-shoppers into business plan
Develop & execute
brand marketing strategy - understanding consumer needs, mapping triggers/barriers, translating insights into engaging activities online that help to create awareness, engagement and conversion.
Build up activities and improve quality of these activities, following consumer journey - based on consumer insights, that connects different touchpoints and channels, with focused investment at critical touchpoints/channels of which roles are clearly defined
Lead activation & innovation projects - planning integrated campaigns (digital‐first, social, events, in‐store promotions, co‐branding) for new product launch online
Monitor category/ sub-category performance - track KPIs, recommend optimizations, and refine marketing tactics to boost brand equity
Cross-functional coordination - partner with Customer Development, Supply Chain, Finance on project execution, budget phasing, media planning
Requirements:
Education background requirements:
Bachelor in relevant experience,
preferably in Marketing or Business
Experience/Industry requirements:
2-4 years in brand marketing,
trade marketing, esp. in Electronic, FMCG,...
Have connection & network to main distributors and brands
An extremely credible reputation and relationships amongst suppliers and other members of the industry
The ability to help craft and independently execute buying strategies
Proficient in English communication across all four skills
Familiar with reporting tasks, creating, and managing performance dashboards using Excel and Sales systems.
3.Competency requirements:
Strong business acumen, analytical skills
Analysis & Problem Solving: Identifies and analyses a range of problems by isolating key issues, evaluating relevant data and reaching logical conclusions
Communication: Communicates confidently and professionally, respecting the audience, engendering confidence and trust from external stakeholders and from individuals, teams, departments and the company
Accountability & Ownership: Plans and balances a range of tasks, assignments, projects and resources. Is able to cope with conflicting demands without undue disruption in order to get things done.
Stakeholder management: Identifying, engaging, and satisfying the needs and expectations of various stakeholders involved in a project or organization
Teamwork and Collaboration:
Building partnerships and working collaboratively with others to meet shared objectives.
Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
Benefits:
Salary: Negotiable
Monthly allowances
Full salary insurance
Full salary in probation
Tet, performance bonus
Premium Health Insurance
Full insurance package
15 Annual Leave + 3 Sick Leave + 1 Outing Leave
Work from home: 1 day/week
Laptop provided