Mô tả Công việc
1. Brand Strategy & Integrated Marketing Planning
• Analyze healthcare trends, category dynamics, competitor activity, customer insights and partner priorities to identify brand and growth opportunities.
• Develop annual, quarterly and campaign-based marketing plans with clear objectives, target audiences, insights, value propositions, messages, budgets, timelines and KPIs.
• Build IMC and Marketing 360° plans across Digital, Social, Content, CRM, App/Web, E-commerce, PR, Retail Media,
Trade Marketing, pharmacy visibility, events and activations.
• Ensure all plans are customer-centric, commercially relevant and aligned with Long Châu's brand positioning and business priorities.
2. Partnership Development & Management
• Identify, assess and develop collaboration opportunities with pharmaceutical, consumer healthcare, OTC, dietary supplement/VMS, dermocosmetics, medical device and healthcare service partners.
• Prepare partnership proposals, campaign frameworks, joint marketing plans and business cases tailored to each partner's brand and commercial objectives.
• Work directly with local and multinational partners to align campaign scope, investment, deliverables, media rights, approval processes, timelines and success metrics.
• Build trusted long-term relationships and proactively identify opportunities to expand partnerships beyond individual campaigns.
3. Campaign Execution & Cross-functional Coordination
• Lead end-to-end campaign delivery, including briefing, planning, content and asset development, approvals, launch, implementation and post-campaign review.
• Coordinate Brand, Digital, Social, CRM, E-commerce, Retail Media, Trade Marketing, PR, Data, Creative, Pharmacy Operations and other relevant internal teams.
• Manage agencies, production partners, media vendors and other suppliers; maintain control of campaign scope, budget, quality and timeline.
• Ensure customer-facing communications are accurate, responsible and compliant with healthcare, pharmaceutical, advertising and internal approval requirements.
4. Data, Performance & Growth Optimization
• Collaborate with CRM, Data, BI and Research teams to identify priority customer cohorts, behaviors, customer journeys and activation opportunities.
• Apply segmentation, personalization and test-and-learn approaches to improve message relevance, channel efficiency and conversion.
• Monitor campaign performance and partner investment against brand, engagement, traffic, acquisition, conversion, sales and ROI-related KPIs.
• Prepare clear performance reports, business reviews and recommendations for campaign optimization, repeat collaboration and next-step growth.
