Lead / Senior Product Designer

JOB PURPOSE
• Not just to make our product beautiful-but to discover the right product
• Continuously collaborate with product managers and engineers-from discovery to delivery.
• Be deeply oriented around actual customers and the value their product brings to those customers.
KEY RESPONSIBILITIES
• Create a design layout to determine the best product & employ design concepts into functional prototypes
• Present product ideas to relevant team members for brainstorming
• Perform research on product technologies and structures to implement into design concepts
• Coordinate with designers to ensure accurate communication and efficiency in the design phase
• Maintain up to date on current industry trends and market conditions; while researching tools, materials, and relevant design techniques.
• Modify and revise existing designs to meet customer expectations
• Producing prototypes and models to test functionality.
RESPONSIBILITIES
• Distill broad, conceptual ideas into practical and engaging interfaces Ability to use prototypes as their primary canvas for communicating ideas, both internally and externally.
• Identify high-impact opportunities, design features in pursuit of goals, and explain the rationale of your decisions.
• Advocate for our diverse customer base with hard data and in-depth research to help meet their unique needs.
• Plan, prioritize coordinate and conduct behavioral analysis, user requirements analysis, task analysis, conceptual modeling and usability testing.
• Plan, prioritize coordinate and conduct behavioral analysis, user requirements analysis, task analysis, conceptual modeling and usability testing.
• Give & solicit feedback from designers and engineers in order to continually raise the bar for quality.
• Prototype experiences at a variety of fidelities for validation.
• Actively involved in defining product strategy.
Usability/Value testing
• Be constantly testing the design ideas with real users and customers; to constantly validate and refine ideas as well as collect new insights they might not have been looking for.
• Support Product Manager/Strategy team on market research to determine gaps in the market Translating research into feasible ideas and designs that will satisfy consumers.
• Engaging audiences and using sketches, blueprints, and prototypes to gather feedback. Advocate for our diverse customer base with hard data and in-depth research to help meet their unique needs.
• Plan, prioritize coordinate and conduct behavioral analysis, user requirements analysis, task analysis, conceptual modeling and usability testing.
• Ensure consistency across all of our products & integrations by adhering to our design system standards and making updates when necessary. Work with engineering, product management, data and marketing, etc. to eliminate inconsistencies.
• Give & solicit feedback from designers and engineers in order to continually raise the bar for quality.
• Prototype experiences at a variety of fidelities for validation.