Mô tả công việc
Growth Strategy & Planning
Design and execute data-driven growth plans to boost user adoption, retention, and engagement for key promotional products and services.
Identify market trends, user behaviors, and competitive insights to develop actionable growth opportunities.
Go-To-Market Execution
Lead GTM strategies for new feature rollouts and campaign launches.
Coordinate with cross-functional teams and business units to ensure alignment in execution and communication.
Product Marketing
Translate product capabilities into compelling value propositions and messaging tailored for target segments.
Partner with Product and Data teams to feed user insights and feedback into product improvements.
Merchant & User Enablement
Build scalable toolkits including decks, case studies, demos, and sales materials to support merchant and user onboarding.
Develop lifecycle engagement programs that increase active usage and performance.
Performance Analytics
Define key growth metrics, track campaign performance, and present actionable insights to stakeholders.
Continuously test and iterate on growth experiments to improve impact and efficiency.
Customer Insights & Feedback Loop
Collaborate with the CI (Customer Intelligence) team to collect qualitative and quantitative user feedback.
Synthesize insights into product and marketing enhancements.
Yêu cầu
Bachelor's degree in Marketing, Business, Economics or a related field. MBA is a plus.
7+ years of experience in growth, product marketing, or digital business strategy.
Proven track record in leading growth initiatives in high-growth environments, ideally B2C or digital platforms.
Strong business acumen with an analytical mindset; comfortable working with data to inform decisions.
Excellent communication and stakeholder management skills.
Experience in fintech, promotions, e-commerce or platform-based models is preferred.
Familiarity with performance tracking tools, customer research and agile execution.
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