Manager - Marketing, Agricultural Solutions

OBJECTIVES OF THE POSITION
• Responsible for all activities related to the development and implementation of the country marketing strategy to achieve country growth targets and support company objectives.
• Position BASF as a trusted and respected leading player in the Vietnam Agriculture industry with a clear focus on bringing innovative solutions to add value to channel partners and farmers.
• Lead, develop and form a strong team as a basis for long-term success and ensure appropriate deployment of resources to implement the strategy with close coordination across functions including sales, development and technical services, regulatory, supply chain and controlling.
MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES
Strategy Development:
- Develop mid-term country marketing strategy for Agricultural Solutions business in Vietnam in line with Global and regional strategy, including effective life cycle management plans for strategic products and prioritized LCM projects.
- Develop mid-term strategies for key brands in focused crops.
- Identify new business opportunities and partners to develop BASF products / business.
- Lead the update of the Vietnam 10-year market and sales forecast in AMIGA in accordance with regional timelines and provide the appropriate market information including competitor and customers trends.
Operation Responsibility:
- Develop brand plans in focused crops. Coordinate closely with Sales and Technical to deliver the budget and ensure implementation.
- Develop / manage marketing budget and communication plan to create demand for the key brands.
- Coordinate with Technical to support sales team on the technical knowledge transfer.
- Facilitate and optimize demand planning / forecasting with supply chain and sales for new products / launching.
- Lead new product launch process with support of supply chain, sales, product development, technical services, and registration team.
- Drive the implementation of cross functional crop teams in the country.
P&L Management:
- Prepare the budget to deliver the profitable growth expectations for the country and oversee its implementation to maximize gross profit, including pricing, effectively managing ASP (Advertising, Sales, Promotions) expense allocation and optimizing demand creation through product / customer mix analyses.
People and function management:
- As a Management team member, contribute to and support the management team to drive business unit performance.
- Foster a high-performance culture guided by a strong vision that focuses on channel partners and farmers.
- Build, organize and develop a strong, ambitious and self-sustaining team in line with business strategy.
- Plan and control the function structure and manpower requirements, headcount and budget, establish development measures and appraise the performance of the team.
- Direct and prioritize the workload of team members.
- Train and coach the direct reports and develop the succession planning.