Marcom (Digital & Branding) ManagerCÔNG TY CỔ PHẦN DAIKIN AIR CONDITIONING (VIETNAM)

A - Marketing Communications:
• Promote company/product brand and corporate values reach out to the mass audience by using digital marketing platform, public relation articles (PR) and events.
• Develop and execute the integrated communication plan that can contribute to brand and business growth, drive scale / cost efficiency.
• Lead & supervise digital marketing staffs and digital partners to manage company website and other digital platforms (paid, owned and earned) like facebook, youtube, mailing, mobile... Providing effective content to drive people through owned media platforms, encourages audience conversations, positive brand awareness and engagement.
• In collaboration with other departments and functions of the business to produce fully integrated online and offline campaigns.
• Plan and organise brand marketing events e.g. annual customer meetings, product launches, roadshows, seminars, exhibitions, etc. Provide MarCom support to the events, coordinate media coverage of events where applicable.
B - Trade Marketing:
• Build Trade Marketing plan and manage team to deploy IMC plan through BTL activities
• Enhance in-store communication through providing shop-front display guideline for all channels (signboard, shelves, POSM, construction pano,...)
• Sell tools development: catalogue, leaflet, application catalogues.
• Managing marketing operation (production, delivery and stock management)
Budget tracking and evaluate the effectiveness and efficiency of the executions monthly and report frequently to line manager as well as BOD for quick resolutions.