Marcom Lead

POSITION PURPOSE (Please provide primary functions of this position)
MarCom Lead is responsible for handling a wide range of projects and being responsible for the communication and branding of the brand by serving them as the primary contact point and coordinator for all the local activities. providing suitable marketing and communication campaigns, and liaising between brand and internal resources to ensure the efficiency of outcomes. Main responsibilities include fashion brands and digital projects of the group Openasia and Tamson.
SCOPE OF WORK / RESPONSIBILITIES
1. Research market and communication trends as well as client's information
Observe and capture market and communication trends, especially in relating fields
Acquire understanding about the client's product or service, the market and its consumers - and understand their objectives in terms of sales, market-share, brand awareness and positioning
2. Act as key contact point for the brand for management and execution
Build strong, long-term client relationships and maintain frequent interaction
Develop a detailed project plan, monitor progress and provide end-to-end project management
Understand larger financial picture and the impacts of marcom activities on client's overall performance
Manage client's expectations and interpret client's feedback for change or improvement
3. Coordinate with other departments and team members
Oversee various execution stages and ensure adequate resources to meet projects' deadlines, maximizing internal interests and external profits
Create organized and clear communications at all levels and across all departments
Develop team members by coaching, training, and identifying areas of growth
4. Digital Project Manager
MKT Automation Strategy and coordinator
Communication leader in brands development on ecommerce platforms or their own website
5. Other tasks assigned by the line manager
Deliver reports, analysis, and other tasks as requested
WORKING CONTACTS (Kindly list working partners, contents, characteristics and frequency needed to this position)