Marcom Manager

DUTIES AND RESPONSIBILITIES
Manage the daily activities of the Marketing and Communications team ensuring that the tasks are being undertaken in an efficient manner, with a high level of professionalism reflective of the Caravelle brand, and follows the consistent style and expectations of the brand marketing materials.
Directly responsible for the achievement of the Marketing targets and key performance objectives each year, including responsibility for building greater brand presence - both online and offline
Responsible for the implementation of Marketing and Communications strategies that are aimed at improving the overall brand presence of Caravelle Saigon including but not limited to: event organization; media releases and publicity; market intelligence of existing and new target audiences; announcements, newsletters and other communications; website management, online media/social media and content development.
Responsible for the development and implementation of marketing materials for the use of Sales teams designed to promote Caravelle Saigon which meet the consistent style standards of the hotel
Maintain a strong network of contacts and associates within the industry and undertake all necessary meetings, entertainment and event attendance to build and maintain industry connections
Effectively manage all hotel PR activities building on existing relationships and forging new partnerships and opportunities to maximize the hotel and outlet exposure
Organize and coordinate in-house & off-site events
Manage and implement hotel advertising & promotion campaigns throughout the property for Food and Beverage outlets, Spa and Rooms.
Create, control & standardize all hotel design / collateral /photography in accordance with the Hotel's corporate ID
Lead, train & supervise the Marketing Communications team
Work with the Caravelle Classique Club membership team to build strategic partnerships and promotions to generate additional program members
Undertake ad-hoc projects assigned by DOSM