Marcom Manager

1. Develop an annual marketing communications programme to support the rooms, F&B and overall marketing goals of the Hotel. Liaise with Sales and Marketing in targeting specific markets and developing Marcom strategies to reach these markets
2. Comply and maintain all printed materials, advertising, collaterals and promotional materials adhere to Corporate graphic guidelines and approved standards
3. Maintain and handle advertising, copywriting, production and media placements as well as monitor related budgets
4. Establish advertising objectives, creative strategies, digital strategies and media strategies with advertising agency and Hotel's Marketing Committee
5. Build, plan and implement the overall digital marketing strategy, including managing SEO, SEM, Google Analytics and CRM software
6. Manage and improve online content, considering SEO and Google Analytics
7. Measure ROIs and KPIs
8. Stay up to date with the latest technology and best practices
9. Maintaining the hotel's website ensuring that it is up-to-date
10. Develop, co-ordinate and implement the local, regional and international advertising programmes
11. Supervise the Hotel's graphic output and oversee the production of posters, graphic displays and other signages
12. Oversee, advise and direct photography of Hotel facilities, services, F&B products, company events and maintain an up-to-date image library
13. Develop and implement a comprehensive and ongoing media relations programme
14. Disseminate Hotel press releases on promotions, special events and activities to local, regional and international trade, group and consumer media
15. Manage and maintain a current media database
16. Oversee the high quality of all promotional and printed materials