Market Insights & GTM Specialist

Market & Competitive Intelligence
• Analyze market developments, competitive landscape, and consumer trends to support business growth and strategic decision-making.
• Conduct benchmarking studies to understand industry best practices and identify opportunities for continuous improvement.
• Generate actionable insights and recommendations to strengthen the company's competitive advantage and drive sustainable growth.
• Collaborate with cross-functional teams to translate market intelligence into
effective business and marketing strategies.
Customer & Commercial Insights
• Analyze customer behavior, purchase patterns, CRM data, and shopping journeys.
• Generate actionable insights that support customer acquisition, retention, and engagement strategies.
• Evaluate customer perceptions and preferences versus key competitors.
• Identify factors influencing customer choice and brand switching behavior.
Go-to-Market Strategy & Execution
• Translate market and customer insights into actionable marketing initiatives and growth opportunities.
• Support the development and execution of campaigns, promotions, customer programs, and activation plans designed to strengthen competitive advantage.
• Collaborate with CRM, Category, and Operations teams to ensure insights reflected in execution.
• Recommend and test new approaches to improve customer engagement, traffic, conversion, and loyalty.
• Monitor the effectiveness of GTM initiatives and continuously optimize based on results.
Performance & Continuous Improvement
• Measure the impact of competitor-driven and insight-led initiatives.
• Evaluate campaign and activation performance against predefined objectives.
• Provide recommendations to continuously improve marketing effectiveness market competitiveness.