Market Intelligence & Data Analyst

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RMIT Vietnam is seeking a Market Intelligence & Data Analyst to turn complex data into clear, decision-ready insights that shape how we understand our market, customers and performance. Sitting within the Market Intelligence & Strategy team, this role combines advanced quantitative analysis, statistical modelling and business intelligence to uncover trends, identify risks and support strategic decisions across brand, products, pricing, competitors and the student experience.
In line with our current recruitment and selection guidelines, this role is open to Vietnamese candidates only.
Expected start date: at the earliest available opportunity.
WHY JOIN RMIT VIETNAM?
At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.
Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.
WHAT WE OFFER
- Competitive gross remuneration package for candidates.
- 13th month Tet bonus
- Private Health insurance for you and your family, plus Personal Accident Insurance
- 20 days annual leave, sick leave, volunteer leave and public holidays (Christmas break and Tet Holidays)
- Professional development and career advancement
- Access to state-of-the-art facilities and resources
- A vibrant and diverse campus life and more!
POSITION SUMMARY
The Market Intelligence & Data Analyst is the quantitative analytics specialist of the Market Intelligence & Strategy department. The role is responsible for the department's quantitative data analysis, statistical modelling and business-intelligence capability - turning large and complex datasets into rigorous, decision-ready insight on brand, products, pricing, competitors and market performance. It owns the design and delivery of advanced quantitative analyses, predictive and statistical models, and the dashboards, automation and data infrastructure that make insight available across the University. The role works closely with the Manager, Market Research, the Market Analyst & Research Project Lead and the Senior Qualitative Research Specialist, and engages internal stakeholders across Schools, Student Recruitment, Marketing and Finance as well as counterparts in Melbourne. It identifies risks, improves and streamlines quantitative research design and data processes, and is expected to advance the analytics maturity of the department. The position is mainly based in Ho Chi Minh City, but the scope of work covers both Vietnam and other regional markets following the University's direction.
KEY ACCOUNTABILITIES SUMMARY
The role's accountabilities are organised into four functional areas: (1) Quantitative analysis and statistical modelling; (2) Business intelligence, dashboards and automation; (3) Data strategy, management and governance; and (4) Insight delivery and continuous improvement.
1. Quantitative Analysis & Statistical Modelling
- Lead all quantitative data processing, interpretation, analysis and modelling for the department, applying advanced statistical and analytical techniques to datasets spanning Products, Pricing, Brand and Market Performance.
- Design and build statistical and predictive models - for example regression, segmentation and clustering, forecasting and trend analysis, significance and hypothesis testing, and survey/weighting analysis - to explain drivers and anticipate market movements.
- Guide the team on the selection of appropriate quantitative methods and techniques, set standards for analytical rigour, and ensure the validity, reliability and reproducibility of quantitative outputs.
- Develop and refine quantitative research designs (sampling, instrument and weighting design) in partnership with the research team to ensure data is collected in a statistically sound way.
2. Business Intelligence, Dashboards & Automation
- Create reports, visualisations and interactive dashboards using a range of database and BI technologies (e.g. Power BI) to make quantitative insight accessible to market research and stakeholder audiences.
- Develop and maintain the in-house market intelligence hub, producing regular and ad-hoc reports on brand, products, pricing, competitors, promotion and channels.
- Formulate and implement processes for automated insight and performance metrics to management using advanced BI tools, and build tools, tests and dashboards that operationalise key findings.
3. Data Strategy, Management & Governance
- Establish and implement the strategy for gathering, managing and disseminating data and performance metrics across the wide range of data owned by the department.
- Model database needs based on project requirements and maintain data dictionaries and documentation associated with these data models.
- Ensure adherence to ethical and professional requirements and to RMIT Privacy, Compliance, Risk & Regulation in the handling, storage and use of data.
4. Insight Delivery & Continuous Improvement
- Drive quantitative project milestones to completion - building partnerships, defining accountability, and leading the activities that operationalise key findings - and provide recommendations that inform and enhance decision-making.
- Create and deliver impactful presentations and ad-hoc analyses for mid-level and senior audiences to aid management decision-making and business planning.
- Continually refine market intelligence and quantitative research processes by identifying inefficiencies and suggest and implement tools and methods that enable the digital and regional-expansion initiatives of the University.
Other duties commensurate with the scope of the role