Market Research Specialist (Fintech)

Job Responsibilities
Conduct regular market research to gather and analyze trends, competitor activities, and customer preferences in the fintech industry.
Organize and oversee mystery shopping programs to evaluate customer experiences and the effectiveness of company offerings.
Recruit and train a network of mystery shoppers, ensuring they are equipped to assess various customer touchpoints accurately.
Collaborate with internal teams, including Product, Marketing, Risk, and Collection, to share research insights and contribute to process improvements.
Develop and present detailed reports on findings from mystery shopping activities and market research to relevant stakeholders.
Propose strategies and solutions based on research to enhance customer experience and product performance.
Maintain and refine the mystery shopping framework to ensure efficiency and effectiveness.
Job Requirements
Bachelor's degree in Business, Marketing, Economics, or a related field.
At least 3years of experience in the fintech industry.
Proven experience in market research and mystery shopping.
Solid English in all 4 skills, especially speaking and writing.
Strong analytical skills with the ability to interpret data and translate findings into actionable insights.
Excellent organizational and project management skills, capable of juggling multiple tasks and priorities.
Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and lead external personnel.
Ability to think strategically while maintaining attention to detail.
High level of responsibility and ability to work independently with minimal supervision.
Can-do attitude.
Preferred Qualifications
Familiarity with customer journey analysis and UX research.
Proficiency in data analysis tools and CRM systems.
Ngành nghề: Tiếp thị / Marketing, Dịch vụ khách hàng, Tài chính / Đầu tư
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh