The Brand Executive - Planning & Growth is responsible for driving Hanoia's brand visibility and business growth through integrated marketing planning, digital initiatives, strategic partnerships and performance analysis. This role transforms business objectives into effective marketing programs while ensuring alignment across channels and stakeholders.
1. Marketing Planning
• Develop annual, quarterly and campaign marketing plans aligned with business objectives.
• Build integrated marketing calendars across brand, retail and commercial initiatives.
• Coordinate cross-functional planning with Collection, Commercial and Retail teams.
• Support the MarCom Manager in strategic planning and budget preparation.
2. Digital & Website Management
• Lead website development and optimization projects as internal
Project Manager.
• Coordinate with external agencies to improve website performance and user experience.
• Manage website content updates and ensure consistency with brand standards.
• Monitor website analytics and recommend continuous improvements.
3. Social Media Strategy
• Develop social media strategies supporting both brand awareness and commercial objectives.
• Build editorial planning together with the
Content Executive.
• Coordinate campaign implementation across social platforms.
• Monitor channel performance and optimize content direction based on insights.
4. Brand Communications & Partnerships
• Develop media, PR and partnership opportunities that strengthen Hanoia's brand positioning.
• Coordinate collaborations with designers, cultural institutions, hospitality partners and premium brands.
• Support media outreach and relationship management.
• Identify new opportunities to increase brand visibility both domestically and internationally.
5. Marketing Performance & Insights
• Monitor campaign performance and prepare regular management reports.
• Analyze customer, market and competitor trends.
• Translate insights into actionable marketing recommendations.
• Track KPIs and support data-driven decision making.
6. Strategic Project Management
• Manage strategic marketing projects assigned by the MarCom Manager.
• Coordinate internal stakeholders to ensure project milestones are achieved.
• Prepare presentations, proposals and management reports for leadership.
• Drive continuous improvement of marketing processes and planning.
Bachelor's Degree in Marketing, Business, Communications or related field.
• Minimum 3 years of experience in brand marketing or integrated marketing.
• Experience managing
digital marketing projects and external agencies.
• Strong analytical and strategic thinking skills.
• Excellent English communication skills.
Ít nhất 1 năm kinh nghiệm ở vị trí tương đương
- Khả năng sáng tạo, tư duy hình ảnh, hiểu tâm lý khách hàng và am hiểu các xu hướng nội dung mới.
- Có khả năng giao tiếp và truyền đạt nội dung
- Thành thạo tiếng Anh
- Thành thạo các ứng dụng Microsoft Office.
- Sử dụng tốt các phần mềm chỉnh sửa ảnh là lợi thế.
Strategic Thinking
• Marketing Planning
• Digital Marketing
• Project Management
• Analytical Skills
• Stakeholder Management
• Communication & Presentation
• Growth Mindset
• Business Acumen