Marketing Brand Executive

1. Marketing Planning
• Develop annual, quarterly and campaign marketing plans aligned with business objectives.
• Build integrated marketing calendars across brand, retail and commercial initiatives.
• Coordinate cross-functional planning with Collection, Commercial and Retail teams.
• Support the MarCom Manager in strategic planning and budget preparation.
2. Digital & Website Management
• Lead website development and optimization projects as internal Project Manager.
• Coordinate with external agencies to improve website performance and user experience.
• Manage website content updates and ensure consistency with brand standards.
• Monitor website analytics and recommend continuous improvements.
3. Social Media Strategy
• Develop social media strategies supporting both brand awareness and commercial objectives.
• Build editorial planning together with the Content Executive.
• Coordinate campaign implementation across social platforms.
• Monitor channel performance and optimize content direction based on insights.
4. Brand Communications & Partnerships
• Develop media, PR and partnership opportunities that strengthen Hanoia's brand positioning.
• Coordinate collaborations with designers, cultural institutions, hospitality partners and premium brands.
• Support media outreach and relationship management.
• Identify new opportunities to increase brand visibility both domestically and internationally.
5. Marketing Performance & Insights
• Monitor campaign performance and prepare regular management reports.
• Analyze customer, market and competitor trends.
• Translate insights into actionable marketing recommendations.
• Track KPIs and support data-driven decision making.
6. Strategic Project Management
• Manage strategic marketing projects assigned by the MarCom Manager.
• Coordinate internal stakeholders to ensure project milestones are achieved.
• Prepare presentations, proposals and management reports for leadership.
• Drive continuous improvement of marketing processes and planning.