Marketing Communication Manager (SEDONA SUITES)

Overall purpose of job:
Responsible for the management of the team in the key areas of media communications coverage, collateral and publications, special events/promotions, community relations and advertising.
Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.
Main activities / tasks (principal accountabilities):
Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc.
Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel
Develop and implement the hotel's advertising budget and external advertising
Maintain good working relationships with local and international media
Execute media placements for hotel through news releases and personal contacts
Develop business and leisure travel promotions; release to press and/or target audience
Explore valuable media trades where appropriate
Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
Maintain photo/electronic library of hotel and all other aspects of hotel
Maintain and update hotel's website
Monitor news coverage and circulate internally
Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
Assist department head in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) including menus, and other F&B collateral materials
Monitor all printed materials to ensure adherence to corporate identity standards
Coordinate all special events and promotions with the aim to maximize publicity
Perform other reasonable duties assigned by the Management