Marketing Communication Supervisor

1. Develops and implements annual operation plan of brand communications for the assigned corporate and product brands under the approved marketing & communications strategies
- Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals.
- Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate/ marketing objectives and budget.
- Cooperate with MKT & digital team to develop content for digital apps, website & social media.
- Liaise with global and concerned departments to develop the advertising for internal media among customers.
- Monitor the effectiveness of the campaign.
- Monitor and analyze the competitor's advertising spending, trends, and effectiveness.
2. Manage all business support materials (BSM) of the responsible corporate and product brands i.e magazine, Starter Kit, new product launch BSMs, etc.
- Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, etc.
- Conduct the appropriate survey and evaluate BSM sales performance for more improvement.
- Assures adherence to all brand and style guides for art, [protected info] & across brands.
- Assures that materials support global application and are implemented across appropriate markets.