Marketing Communications OfficerCông ty TNHH Bảo hiểm Hanwha Life Việt Nam

Brand communication:
Collaborate with the brand team and other stakeholders to fully understand communication needs.
Develop and execute a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction to achieve business goals and establish strong brand connections.
Social Content Management:
Develop the content plan based on the idea for specific requirements (from brand story, marketing activities, product, or other services) on social owned channels to create engaging content that increases brand awareness & interaction.
Develop the content angles and detailed content posts following the content plan.
Work closely with the design team to make sure all materials are aligned with the concept and demonstrate the right mood and tone of the content.
Manage, review & control requirements from internal stakeholders to ensure the right content & quality on social owned channels is implemented within the timeline.
Monitor and engage with social media platforms, respond to inquiries, and handle customer's comments on posts.
Track and alert negative comments or posts on social channels that can impact brand reputation.
Monitor and conduct competitor activities report to understand what they are performing and have a proper action plan.
Observe and understand the target audience, social trends, and opportunities mapping in the content plan.
Utilize analytics tools to measure the performance of the brand on social platforms and propose a plan to deliver the brand objectives.
Owned channel management
Develop and implement all owned channel of Hanwha Life, including social channels (FB, Instagram, Youtube, Zalo, Tiktok...) and corporate website to promote the brand and customer engagement.
Manage and supervise all content and visuals publishing on all owned channels.
Ensure the corporate website is regularly updated with the latest information and provides excellent user experience.
Coordinate with other stakeholders to review and endorse all contents and visuals before publishing on owned channels to ensure continuity and consistency in communication.