Marketing Content and Social Media Manager

1. Develop Content Strategy and Management
• Spearhead creation of content across all channels, for all business streams of IDP Vietnam
• Develop Content creation includes copy, photo, video and others (as appropriate)
• Build and manage a content/editorial calendar that attracts a qualified audience to the company's lead capture channels
• Collate User Generated Content from internal and external sources for social media, blog posts, and newsletters.
2. Content Creation - User generated content and POSM
• Create outbound content such as blog posts, newsletters, flyers/brochures, social media campaigns, reports, webinars, EDMs, infographics, and other
• Responsible for developing regular content for social media, website and e-mail newsletters
• Responsible for copywriting and ensuring brand voice resonates throughout all physical and digital material
3. Grow and Nurture New Leads
• Grow new leads or nurture existing leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Effectively communicate all company value propositions and USPs vs. direct competitor through creating content for physical and digital channels
• Optimize marketing automation and lead nurturing processes through EDMs, content, and social channels.
• Optimize owned and external content for search engines. Monitor keyword Search Engine Results Page (SERP) performance.
4. Collaboration and Co-creation
• Work with marketing manager and digital specialist to establish closed-loop analytics with sales to understand ROI of inbound marketing activities and conversion rate of each campaign
• Actively participate in planning and brainstorming sessions, whether within Marketing unit, or in collaboration with other units (i.e. Student Placement and IELTS)
5. Support the Head of Marketing in other related initiatives that may be required from time to time
• Perform duties that may be assigned by the Head of Marketing