Marketing Content Coordinator - La Trobe University

Key selection criteria:
- Experience in the creation and management of marketing materials, such as printed marketing collateral and event promotion materials.
- Experience developing and maintaining a social media content plan (that considers brand and reputation risk) and creating and posting social media content across the primary social media platforms.
- Strong understanding of social media platforms, their best practices, and how to manage these platforms.
- Experience in monitoring and managing inquiries, leads complaints, and issues arising from social media platforms.
- Experience in writing, translating, and optimizing digital content across digital advertising, email, web, video, SMS, and social media.
- Ability to research and source content from multiple sources and translate complex materials from English into Vietnamese that is adapted for audience needs.
- Experience with publishing website content that aligns with SEO best practices.
- High level of computer literacy, including familiarity with Microsoft programs, Adobe Creative Cloud design programs, and content management systems.
- Ability to work as part of a multi-disciplinary team, follow established procedures with limited supervision, and contribute positively to an effective team.
- Ability to set priorities and monitor workflows within own area of responsibility.
Desirable:
- Tertiary qualifications in marketing, communications, digital media, professional writing, journalism, or another related field is highly desirable.
- Experience with event coordination.
- Experience in a similar role within the University Sector or related area is highly desirable.
- Knowledge of Agile methodology is highly desirable.
Capabilities required to be successful in the position:
- Ability to work collaboratively, recognize the value of diversity, and model accountability, connectedness, innovation, and care.
- Ability to think creatively, explore new ideas, and respectfully challenge existing practices to improve current ways of working.
- Ability to implement improvements to local processes.
- Ability to cultivate and create space for creativity, continuously reviewing and identifying improvements to local work practices.
Essential Compliance Requirements:
To hold this La Trobe University, position the occupant must:
- Take personal accountability to comply with all University policies, procedures, and legislative or regulatory obligations; including but not limited to TEQSA and the Higher Education Threshold Standards.
- Have legal rights to live and work in the agreed location within Vietnam and the ability to travel sporadically to Australia.
Other Information:
The position description is indicative of the initial expectation of the role and is subject to changes to university goals and priorities, activities, or focus of the job.
Position Flexibility:
La Trobe University is committed to providing a diverse, inclusive, and respectful working environment for all staff. We offer flexible work arrangements that can assist you in balancing your work and other responsibilities.
La Trobe Cultural Qualities:
Our cultural qualities underpin everything we do. As we work towards realizing the strategic goals of the University, we strive to work in a way that is aligned with our four cultural qualities:
- We are Connected: We connect to the world outside - the students and communities we serve, both locally and globally.
- We are Innovative: We tackle the big issues of our time to transform the lives of our students and society.
- We are Accountable: We strive for excellence in everything we do. We hold each other and ourselves to account, and work to the highest standard.
- We Care: We care about what we do and why we do it. We believe in the power of education and research to transform lives and global society. We care about being a difference in the lives of our students and communities.