Founded in 2016, Katalon is the category leader in AI-augmented software testing, empowering hybrid testers-those blending manual, automation, and AI skills-to deliver exceptional digital experiences. Katalon enables software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.
Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams across 80+ countries, many of which are in the Fortune Global 500. Katalon has been named a G2 Leader in software testing for 11 consecutive quarters and a Great Place to Work for three consecutive years.
About the role
We are looking for a Marketing Director to lead the execution of Katalon's global marketing strategy and drive measurable business growth. Reporting to the executive leadership team, you will oversee core marketing functions, strengthen collaboration across GTM teams, and ensure marketing programs translate into pipeline growth, customer acquisition, and brand awareness.
This role is ideal for a hands-on
marketing leader who enjoys balancing strategy with execution while building a high-performing team in a fast-paced B2B SaaS environment.
🚀 Join Katalon as our marketing director, based in Ho Chi Minh City, Vietnam.
What You'll Do
Lead the planning and execution of integrated marketing programs across demand generation, product marketing, content,
digital marketing, events, and customer marketing.
Manage and develop a team of
marketing managers and specialists, providing coaching, direction, and clear performance goals.
Partner with Sales, Product, Customer Success, and Revenue Operations to align marketing initiatives with business priorities and GTM objectives.
Drive product launches, campaigns, and customer engagement programs that support pipeline generation and revenue growth.
Monitor marketing performance through key business metrics and optimize campaigns based on data and insights.
Manage the marketing budget and prioritize investments to maximize ROI.
Ensure consistent messaging and brand positioning across all customer touchpoints.
Improve marketing processes, reporting, and collaboration across teams while leveraging modern marketing technologies and AI where appropriate.
Job Requirements
8+ years of experience in B2B marketing, including 3+ years leading marketing teams.
Experience working in SaaS, enterprise software, or technology companies.
Strong understanding of demand generation, digital marketing, product marketing, and integrated campaign execution.
Experience partnering with Sales and Product organizations in a product-led or sales-assisted GTM environment.
Strong analytical mindset with experience using marketing metrics to drive business decisions.
Excellent stakeholder management and communication skills.
Experience with marketing platforms such as HubSpot, Salesforce, GA4, or similar tools is preferred.
Comfortable working in a fast-paced, global environment with cross-functional teams.
Preferred Experience
Experience in Developer Tools, Software Testing, DevOps, AI, or related B2B technology sectors.
Experience leading global go-to-market initiatives and distributed teams.
MBA or equivalent business education is a plus.
Experience working in AI-native or AI-enabled technology companies is highly preferred.
Job Benefit
At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don't just take our word for it. Take a better look below!
Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
Statutory Compliance: Labor compliance with local regulations that ensure employee security.
Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.
Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.