Marketing Director

MARKETING DIRECTOR
About Kowil Fashion Group
Kowil Fashion Group is a multi-brand fashion group in Vietnam, owning and operating Owen (men's office fashion, with 200+ stores), BHPC - Beverly Hills Polo Club (international menswear), Dunlop (sports & pickleball), and Uniform (corporate uniforms).
As Kowil enters an accelerated growth phase, we are building toward our ambition of becoming one of Vietnam's leading fashion groups: modern, well-structured, and aligned with international operating standards.
About the Role
We are looking for a Brand & Marketing Director to lead the Marketing function across Kowil's multi-brand portfolio.
This is a senior leadership role responsible for shaping the overall Brand & Marketing strategy across multiple brands, ensuring each brand has a clear positioning and growth direction while maintaining consistency with Kowil's broader business strategy.
Job Descriptions
Develop and lead the overall Brand & Marketing strategy across Kowil's multi-brand portfolio, covering short-, mid- and long-term priorities.
Conduct market, competitor, consumer and trend analysis to identify growth opportunities for each brand.
Develop annual Marketing plans and budgets, and establish brand guidelines and standards across the portfolio.
Lead the Marketing organization, including organizational structure, headcount planning, KPIs, capability development and team performance.
Oversee Brand Management, including brand health, positioning, integrated communication plans, PR and media relations.
Lead Trade Marketing strategies to support commercial growth and evaluate campaign and partner effectiveness.
Oversee Digital Marketing and E-commerce, ensuring effective digital strategies, channel performance and online brand presence.
Develop and maintain Marketing policies, processes and standards to ensure consistent and effective execution across brands.
Manage Marketing risks and compliance, including trademark protection and compliance with advertising and promotional regulations.
Work closely with the Board of Management and cross-functional teams to align Marketing strategy with overall business objectives.
Requirements
Bachelor's degree or above in Marketing, Business Administration, or a related field.
8-10+ years of experience in Marketing/Brand Management, with at least 3-5 years in a senior management role such as Marketing Director or Deputy Marketing Director. Experience in retail or fashion is preferred.
Proven experience developing and executing Marketing strategies within a multi-brand environment, managing and growing multiple brands.
Strong expertise in Brand Strategy, Trade Marketing and Digital Marketing.
Strong strategic thinking and analytical capabilities, with the ability to translate market, consumer and business data into actionable Marketing strategies.
Proven leadership skills and experience managing Marketing teams and cross-functional collaboration.
Fluent English, with the ability to communicate, collaborate and work effectively in English in a professional environment.
BENEFITS
Competitive compensation package, including salary, performance-based bonuses and year-end bonus.
Full statutory social insurance, health insurance and unemployment insurance, plus annual health check-ups.
High level of autonomy in shaping brand and Marketing direction, with direct exposure to the Board of Management.
Professional environment within a growing multi-brand fashion group undergoing transformation and expansion.
Employee product purchase benefits.
Work Location & Schedule
📍 48 To Huu, Dai Mo, Hanoi, Vietnam
🕘 Monday - Friday: 8:00 AM - 5:00 PM
Saturday: Flexible working arrangement
How to Apply
Please send your CV to [protected info]
Hotline: +84 378 948 299 - Ms. Nhung