Marketing Director

Job Description
MARKETING DIRECTOR
VIETNAM
START DATE: ASAP
An exceptional opportunity has arisen for a visionary Marketing Director to lead the transformation of a prestigious luxury resort in Vietnam. This senior leadership role has been created to support the property's evolution from an upper-upscale resort into a distinctive five-star luxury lifestyle destination.
The successful candidate will be a strategic marketing leader with a proven track record of driving brand positioning, guest engagement, and commercial growth within luxury hospitality. You will be instrumental in leading a significant marketing transformation, building a stronger and more consistent marketing function, and elevating the resort's presence in both regional and international markets.
REQUIREMENTS:
Essential requirements:
At least 10 years of progressive marketing experience, including a minimum of 5 years in a senior leadership role within luxury hospitality, luxury lifestyle, or a closely related sector.
Proven experience leading a hotel or resort repositioning, rebranding, pre-opening, or major transformation. The candidate must be able to show what they personally led and the results achieved.
A strong understanding of the standards, expectations, and guest perceptions associated with five-star luxury hospitality.
Experience defining or evolving a property's brand positioning and translating it into a clear identity, compelling story, and consistent guest-facing experience.
The ability to assess what needs to be rebuilt, set priorities, and create a practical marketing roadmap for a resort undergoing significant change.
Strong leadership skills, with the confidence to set standards, make decisions, coach a team, and create greater consistency and stability in the department.
A track record of improving the quality and reliability of marketing output, including creative briefs, content, photography, menus, collateral, digital platforms, and campaigns.
Strong project-management skills, including the ability to coordinate multiple departments, agencies, suppliers, and senior stakeholders against clear briefs, timelines, budgets, and approval processes.
The judgment to balance high creative standards with realistic planning, resources, and deadlines-and to raise concerns early when quality is at risk.
A commercial mindset, with the ability to connect brand and marketing activity to awareness, qualified demand, direct bookings, outlet performance, guest engagement, and revenue.
Strong working knowledge of digital marketing, public relations, social media, content strategy, CRM, website performance, partnerships, and campaign measurement.
Excellent written and spoken English. Vietnamese language skills and experience in Vietnam or Southeast Asia are strong advantages.
Willingness to work between Ho Chi Minh City and Phu Quoc, with regular and meaningful on-property presence.
Leadership qualities
The successful candidate will be:
Strategic, but comfortable remaining closely involved in execution.
Flexible and resilient in a resort where priorities and projects will evolve.
Decisive and organized, able to bring clarity to complex or changing requests.
Collaborative, while confident enough to challenge work that does not meet the agreed brand standard.
Consistent in judgment and follow-through, building trust through clear communication and dependable delivery.
Passionate about creating a distinctive luxury resort identity rooted in nature, lifestyle, and Vietnamese sense of place.
Strong advantages:
Experience with an international luxury hotel or resort brand
Direct experience repositioning a property from upper-upscale to luxury or lifestyle.
Experience in a resort pre-opening, opening, relaunch, or major renovation.
Established relationships with luxury travel, media, public relations, and creative partners in Vietnam and key international markets.
Experience working with international feeder markets, including Europe, Russia and the CIS, China, and the Middle East.
Experience building or restructuring a marketing team and introducing clear workflows, quality controls, and performance measures.
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