Senior Marketing Associate

Job Purpose
Support the Brand Manager in developing and executing the Mass & Color portfolio strategy to achieve business growth, market share, and brand performance targets.
Key Responsibilities
Analyze market trends and identify growth opportunities.
Support in building and executing annual brand plans (objectives, activities, A&P budget).
Monitor and adjust plans to ensure business targets are met.
Support product roadmap execution (innovation & renovation).
Coordinate packaging and design development in line with regional/global guidelines.
Conduct product research, benchmarking, and handle market feedback.
Ensure compliance with Stage Gate process and product registration requirements.
Execute marketing campaigns and brand activations.
Work closely with agencies (creative, media, digital) to ensure effective delivery.
Track and evaluate campaign performance and optimize accordingly.
Ensure adherence to Product Stewardship and HSE&S standards.
Maintain proper documentation and ensure compliance with internal policies and regulations.
Prepare materials for key marketing meetings (IGR, PMR, PSR).
Support systems operation (SAP, SRM).
Propose process improvements to enhance efficiency.
Requirements
Bachelor's degree in Marketing, Business, or related fields.
Minimum 3 years of marketing experience (preferably in FMCG or paints industry).
Good command of English.
Proficient in MS Office (especially PowerPoint and Excel).
Key Competencies
Strong multitasking and project management skills.
Analytical mindset with good market understanding.
Effective communication and stakeholder management.
Proactive, with strong ownership and integrity.