Marketing Director

Build best-in-class integrated marketing campaigns, messaging programs, and materials tailored to
our customers that support project goals
Develop detailed campaign project plans, including messaging, content, calls to action, segmentation
strategy, and campaign schedule
Identify key audience segments to target with communication of the appropriate messages, on the
right channels, at the right time
Work independently and with designers and agencies to develop content (copy, visual, video)
Monitor, analyze, and identify opportunities to further project priorities
Analyze and report on performance metrics of campaigns and set up test plans to improve results
Track marketing best practices, monitor industry trends, and make recommendations
Experience in B2B, B2B2C, Ecommerce marketing role
Proven ability to engage and build confidence among multiple process-driven customer audiences
Ability to analyze data and use customer research, data, and metrics to back up assumptions identify
opportunities', and assess the efficacy of marketing campaigns
Ability to learn new tools quickly
Experience working in a fast-paced and highly cross-functional organization
Strong execution capability with the highest standards in a rapidly evolving business
Meets/exceeds ATALINK's leadership principles requirements for this role
Meets/exceeds ATALINK's functional/technical depth and complexity for this role