Marketing Director

Công ty Cổ phần Thương mại Nguyễn Kim

Địa điểm làm việc: Hồ Chí Minh

Hết hạn: 04/08/2023

Chi tiết công việc
Giới thiệu công ty

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Mô tả công việc

1. DEFINE BRAND BUILDING & SEASONAL PROMOTION STRATEGIES AND CORRESPONDING EXECUTION PLANS FOR NGUYEN KIM
- Develop brand equity, brand identity, standardize visual identity across retail channels
- Build up base brand building & seasonal campaigns, together with clear, measurable KPIs across NK retail channels.
- Lead NK brand partnership with local partners, financial service partners and suppliers to bring more benefit for NK customers and bring new customer to NK
- Manage centralized marketing budget and define cascading choices of investment
2. DEVELOP NK MARKETING CAPABILITY - INCLUDING INTERNAL NK TEAM & AGENCY NETWORK
- Recruit and coach NK MKT team (base brand, campaign, media, design, partnership, financial services) to grow capability.
- Recruit & qualify agencies to deliver NK brand needs (for example: creative agency, integrated marketing agencies, social engagement agency, media agencies, viral production agency)
3. LEAD BUSINESS ANALYSIS
- Lead market surveys, market studies to support brand strategy development
- Lead business/campaign performance analysis to intervene issues and leverage opportunities
4. LEAD MEDIA PLANNING, ESPECIALLY DIGITAL MEDIA OPTIMIZATION
- Develop NK media network (offline) to expose brand messages across retail channels

Yêu cầu

1. Knowledges
- Strong ecommerce know-how in term of UX/UI, Content/SEO, Online Merchandising. Experience on Electronics ecommerce is a Plus.
- Solid experience in retail P&L management.
2. Technical skills
- Strategic thinking
- Data-based mind set and strong critical thinking skills
- Rich agency network globally to get the right resource in both technical and commercial solutions for NK Ecommerce & MKT
- Can organize and manage a team of diversity
3. Behavioral skills
- Proactive, own strong entrepreneurial spirit to make things happen on his/her business.
- Good communication and training skills. Have clear vision to lead, influence and motivate people
- Able to deal with ambiguity, frequent changes in business and can work under high pressure.
REQUIREMENTS
1. At least University degree in Marketing or Business Management
2. At least 7 years in marketing management position. Strong leadership and consensus building skills; marketing management and strategic planning experience.
3. Good listener, positive thinking, result-oriented, proactive, entrepreneurial
4. Fluent in English and well-versed Google Analytics

Quyền lợi

- Đóng BHXH trên mức lương thực tế
- Thời gian thử việc nhận 100% lương
- Hỗ trợ bảo hiểm ngoài cho bản thân và gia đình (vợ, chồng và con)
- 15 ngày phép/ năm
- KPI bonus theo chính sách Công ty
- Phụ cấp tiền điện thoại, tiền cơm