Marketing Director

We are seeking a dynamic and strategic-minded Admission & Marketing Director to join our team. In this pivotal role, you will collaborate closely with campuses to drive the success of our marketing initiatives, ensuring alignment with our organizational goals and values. If you're passionate about making a difference and driving growth in the education sector, we want to hear from you.
Principal Duties and Responsibilities:
- Lead the development of annual business plans for admission and marketing, including forecasts and budgeting.
- Ensure timely reporting to the BOD to update actions and deliver admission objectives.
- Implement marketing and communications strategy, maintaining consistency in our ethos and vision.
- Manage brand performance and develop strategies for growth and profitability.
- Cultivate relationships with strategic partners to enhance the company's brand name.
- Analyze market demand and adapt strategies for improved performance.
- Develop and approve media plans to achieve strategic objectives across all channels.
- Utilize data for informed decision-making and conduct ongoing market research.
- Collaborate with Admission Managers to evaluate the effectiveness of marketing initiatives.
- Drive student recruitment and retention efforts in line with annual budget targets.
- Develop and execute marketing, retention, and admissions plans to achieve objectives.
- Establish outreach programs to build positive relationships within the community.
- Ensure all staff members are engaged in student attraction and retention activities.
- Share best practices and support business development opportunities to contribute to broader organizational success.
- Undertake any other tasks assigned by BOD.