Marketing & eCommerce Executive

FINANCIAL RETURNS
• Assists in producing the Annual Revenue Plan & Marketing Plan
• Assists in producing, implementing and monitoring Marketing activities to ensure Revenue Plan objectives are achieved
• Assists in producing, implementing and monitoring strategies to ensure distribution and online objectives are achieved
• Analyses current and competitor marketing trends, coordinates all marketing activities to maintain and increase revenue through added business volume and increased rate
• Maintain regular contact with the IHG hotels in your region and the regional reservation office
• Assists in the evaluation of sales and marketing activities
• Implement direction from Director of Sales & Marketing and Regional Managers
Distribution Channels
• Define hotel Distribution and Relationship Marketing initiatives based on market needs and cost of sale.
• Review channel performance. Highlight risks, opportunities, and provide recommendations to the management team.
• Leverage Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.
Up to date Content
• Ensure Content and Images are up to date on Hotel Content Manager (HCM), consistent across all channels and partner websites (e.g. Expedia)
• Facilitate hotel adoption to IHG new tools and systems
• Merchandise IHG global/regional campaigns
Social Media
• Overall responsibility for Social Media (Facebook, TripAdvisor etc) relevant to the hotel's source market
• Responsible for coaching social media best practices to relevant hotel departments
• Monitor both hotel's and competitors' presence on social media, engage the audience through interaction and campaigns
• Formulating evaluation of Social Marketing campaigns
Loyalty Programs
• Accountable and responsible for passing all Priority Club Rewards Standards onto relevant departments as well as driving accountability through tracking and reporting of these standards.
• Champion Guest connect (pre and post)
• Submit hotel Priority Club Rewards offers in a timely manner
• Communicate Priority Club Rewards multi-brand/regional/cluster campaigns & EDM
OUR PEOPLE
• Embrace the IHG Vision, and actively share it with your colleagues to live it.
• Maintains close liaison with Regional/ Corporate Marketing teams and those of other IC hotels to ensure the hotel receives proper corporate consideration, direction and support
• Develop and maintain relationships with key paid media clients, ad agencies, local community groups in order to produce business, to include room sales, food and beverage sales, and catering/banquet services.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests
• Perform any other duties which may be assigned by the management from time to time.
GUEST EXPERIENCE
• Builds profile within local market place through attendance at various events and local market place
• Under the guidance of the Director of Sales & Marketing plans and coordinates paid sponsorship activities
• With PR Executive Co-ordinates hotel photography when required
• Develops and organizes paid promotional activities, coordinates with departments concerned
RESPONSIBLE BUSINESS
• Confident to execute emergency procedures in crisis situations.
• Supports to make the work environment a safe and secure area to work.
• Participates in creating awareness and building the reputation of the hotel and the brand in the local community
• Contributes towards making the Hotel a sustainable or "green" Hotel and assists in communicating this to the community.