Marketing Excutive ( Fashion/ Shoes)

1. Marketing Planning and Reports: § Assist Head of Marketing Franchise in developing yearly Marketing Plans, incl. Marketing campaigns and Collection launches. § Track and update ROI results as well as qualitative feedback of major initiatives. § Track and report of competitors' data and market trends § Ensure regular, clear and effective communication of Marketing activities
2. Budget Management: § Plan Marketing Budget according to approved Marketing Calendar § Systematically manage and track the monthly spending and be able to anticipate the gap between plan and actual
3. Event/ Campaign management: § Assist Head of Marketing in planning and budgeting of all types of event as per Global/ Regional guidelines in realizing Marketing and business objectives. § Take charge of communication with all stakeholders e.g VM, Brand team, Product team on event details and support needed. § Deliver qualitative execution of events by closely and effectively partner with all related functions internally and externally. § Expand partnership programs/ Co-events.
4. PR Communication: § Develop and manage Communication Plan all channels in order to deliver Brand's DNA, Brand Value and positioning. § Building strong working relationship with Media, Press, KOL, stylist... Adding value to PR/ Event/ Content/ CRM activities § Writing creative & inspired contents (Online & Offline) all channels
5. Promotion Execution & CRM: § Coordinating with internal team for internal approval process. § Preparing for MOIT application, or partnership offers. § Coordinating with Designer and Suppliers to deliver Promotion Packaging: Design, Printing, Branding Service & Communication,... § Market research and update on Marketing report - suitable Action Plan; § Responsible for customer data analysis, regular tracking of prioritized client segments to set objectives of client recruitement, retention, & re-activation § Other tasks as assigned by manager/BOD