Mô tả Công việc
Market Research and Competitor Analysis:
Conduct market research to understand trends and characteristics in the fashion industry.
Analyze competitors to propose improvements and capitalize on strengths.
Development of Marketing Plan:
Build and execute a comprehensive marketing plan for fashion brand.
Create innovative advertising campaigns across various online and offline platforms.
Customer Engagement and loyalty:
Engage with customers through various channels, responding to inquiries, and gathering feedback.
Implement plan to enhance customer loyalty and satisfaction.
Collaboration with Internal and External Partners:
Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
Work with share service team: PR & Partnership Executive,
Content Executive to meet deadlines, ensure brand DNA to drive traffic to store and cross sale.
Ensure the brand is associated with brand guideline, values and styles that align appropriately.
Performance Evaluation:
Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
Utilize data to measure ROI and marketing strategy effectiveness.
Implementation of Content plan:
Develop and manage communication content across online platforms.
Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.
Influencers Collaborations:
Identify and research fashion influencers to amplify brand reach.
Coordinate influencers / KOLs marketing campaigns, ensure alignment with brand DNA, brand strategy.
Other tasks from Line Manager