Job Title: Marketing Executive
Brand: Lamborghini
Employment Type: Full-time
Office location: Ho Chi Minh - travel when required
ABOUT THE JOB:
The roles and responsibilities of the Marketing Executive include but are not limited to:
Market Entrance:
· Stay current on luxury global trends and design concept.
· Set the first impression locally coherent with worldwide positioning.
· Achieve KPIs allocated.
· Coordinate with related department including retail team and other functions to achieve success.
· Manage budget closely and report on time.
Digital experience:
· Conduct and personally operate all social media channels including Facebook fanpage, IG, Youtube and continuously develop new channels: content managing, content producing, advertising, social listening.
· E-commerce: set up and maintain smooth operation as well as
digital marketing to support e-commerce
· CRM automation: obtaining database and marketing automation to maintain relationship and upselling through digital marketing.
PR & Event:
· Press release, Media relationship management, Global vs. local launching of seasonal collections, Product shootings and local content producing, Product placement.
· Collaboration with architecture community, luxury real estate projects.
· KOLs & Celebrities endorsement.
· Advertorial and paid media.
· Offline Event Planning & Organization: End-to-end management of luxury brand experiences, including Test Drives, Exhibitions, Private Dinners, and VIP client gatherings.
Personal development:
· Attend training by brands to generate knowledge about latest luxury content concept.
· Continuously improve technical and management skills.
· Continuously improve knowledge about Automotive, Watches and Jewelry, Art and other lifestyle aspects.
Team-effort duties:
· Contribute to team effort by welcoming new and different work requirements; exploring new opportunities to enhance the quality of work and services; helping others accomplish related job results as and where needed.
· To abide by and uphold all S&S Group core values, policies and procedures.
· Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.
KEY SELECTION CRITERIA
Education: Bachelor's Degree in Luxury Brand Management, Marketing, Business Administration, or related field.
Employment/Professional Experience:
· Minimum 3 years of luxury marketing experience, luxury furniture brand experience; or agency experience is highly preferred.
· Proven experience in offline event planning & organization.
Competencies - Knowledge, Skills and Abilities:
· Fluency in English (minimum 6.5 IELTS band).
· Ability to work and communicate with global team.
· Work independently and solution oriented.
· Highly detail oriented and excellent organization skills.
· Ability to prioritize workload efficiently and able to work on a flexible schedule.
· Creative, effective and unconventional.
· Attitude: Can-do spirit, Strive for perfection, Realistic, Solution oriented, Self-improvement, Contemporary.