Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.
Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.
Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the Brand.
Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
Pro-actively feed market, category and customer requirements into platform innovation projects.
Champion optimal launch of innovation platform. Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
Management of marketing budgets within agreed targets and align with customer advertising activities.
Other tasks assigned by line manager
Job Requirements
3-4 years classic brand management experience in an FMCG environment.
Business management and brand development experience
Strong at creativity & sense of beauty to build aspirational communication message for brand building accross channels, especially step-up in social-first world
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