Marketing Executive - Nhân Viên MarketingWafaifo Hội An Resort

- Oversee all domestic PR for the resort.
- Membership environment.
- Conducting Daily Marketing Activities that Achieve Department Goals
- Assists in coordination of rooms, food and beverage, spa, and other promotions.
- Coordinates offers and information for all publications and inserts about brand loyalty reward mailings.
- Develop brochures and property collateral materials.
- Participates in relevant property imaging work (e.g., signage).
- Ensures consistent marketing message is communicated in all advertising and collateral efforts.
- Manages marketing budget throughout the year.
- Tracks return on investment (ROI) of all marketing initiatives (not digital marketing).
- Keeps track of actual versus planned marketing budgets and provides input and recommendations as needed regarding reallocation of funding.
- Ensures consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards but also on behalf of the individual property.
- Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
- Evaluate new marketing opportunities for the property.
- Ensures property is represented on all quality internet sites that have the potential of providing business.
- Assist on relevant photo and video shoots assigned by Sr. Communication Manager.
- Works with media buyers for potential hardcopy advertising.
- Acts on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
- Maintain overall hotel commercial communication budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with the resort, etc.).
- Provide ongoing updates of industry news, trends, issues, site features and best practices to the Sr. Communication Manager.
- Develop strong and productive relationships with trade and domestic consumer media, bloggers and influencers to ensure the resort is always exposed in relevant focus areas/markets.
- Work closely with the dedicated international PR agency on behalf of the resort to ensure the best possible coverage on the international scene.
- Develop and drive the relationships of the Vietnamese market for consumer media, bloggers and influencers to ensure the hotels have a very strong domestic appeal.