Marketing Executive (ovs, mothercare)

Mô tả Công việc
Market Research and Competitor Analysis:
Conduct market research to understand trends and characteristics in the fashion industry.
Analyze competitors to propose improvements and capitalize on strengths.
Development of Marketing Plan
Build and execute a comprehensive marketing plan for fashion brand.
Create innovative advertising campaigns across various online and offline platforms.
Influencers Collaborations
Identify, approach, and collaborate with fashion influencers to amplify brand reach.
Coordinate influencers marketing campaigns, ensure alignment with brand DNA, brand strategy.
Establish partnership for collaborations, endorsements, or content creation.
Implementation of Content plan:
Develop and manage communication content across online platforms.
Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.
Customer Engagement and loyalty
Engage with customers through various channels, responding to inquiries, and gathering feedback.
Implement plan to enhance customer loyalty and satisfaction.
Collaboration with Internal and External Partners
Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
Plan and execute collaboration campaigns with renowned partners which have the same target audiences with brand to drive traffic to store and cross sale.
Ensure the brand is associated with brand guideline, values and styles that align appropriately.
Performance Evaluation:
Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
Utilize data to measure ROI and marketing strategy effectiveness.