Marketing Executive

A marketing executive's key role is to assist MM/BM, in terms of planning and executing campaigns to promote products, build brand awareness, and drive customer engagement. He/she would analyse market trends, manage communication channels, and coordinate with internal & external stakeholders to achieve business goals.
Key Responsibilities:
1. Assist Marketing Manager (MM), Brand Manager (BM) in planning, implementing marketing campaigns across various channels to ensure deliverables.
2. Coordinate with brand teams for alignment on brand guidelines before execution.
3. Act as the key point of contact to align internal stakeholders (Sales, Trade, Operations, Finance...) and external partners (agencies, suppliers), ensuring clear communication and timely resolution of issues.
4. Monitor and report the performance of campaigns, propose adjustments if needed.
5. Assist MM, BM in monthly brand performance analysis (sales, share, distribution...).
6. Coordinate with Sales team and Trade/Channel team to ensure the successful rollout of in-store promotions and point-of-sale materials.
7. Assist MM, BM to develop innovation networks from idea to post-launch evaluation according to AP BEV process by coordinating with cross-functions.
8. Prepare periodic reports for the MM, BM on the progress, results of campaigns, and the effectiveness of marketing activities.
9. Track budgets and process invoices.
10. Handle contracts related to marketing activities.