JOB DESCRIPTION Position: Marketing Executive
Department: Marketing
Reports to: Marketing Manager
Job overview: - We are looking for a dynamic Marketing Executive with a strong sense of aesthetics and expertise in e-commerce. You will be directly responsible for building the brand image on digital platforms, working closely with the Sales team to execute communication campaigns aimed at converting customers and increasing brand awareness.
Responsibilities: Collaboration with Marketing Manager:
- Work closely with the Marketing Manager to gather comprehensive information about all training programs, events.
- Monitor the performance of promotional activities throughout the marketing campaign.
- To support and where necessary to implement and execute online advertising campaigns, promoting specific events, courses, or activities.
Marketing Plan Development:
- Utilise gathered programme information to create marketing plans outlining effective strategies and tactics.
- Target the intended audience through well-defined marketing approaches.
Design & Execution:
- Develop creative, engaging and scheduling content for various social media platforms (e.g., Facebook, Instagram, LinkedIn) to promote all training programs. This includes writing captions, designing visual assets, producing short-form videos, and planning content calendars. Ensure that all posts align with brand.
- Designing various media publications (Banners, Posters, Social Posts, Email Marketing Layouts, etc.).
- Upon approval, distribute collaterals through various marketing channels, including social media, email marketing, printed materials, and the company's website.
Event Execution:
- Implement the marketing plan by executing the outlined strategies and tactics.
- Launch advertising campaigns, host informational sessions, and organise events to promote programs.
Job Requirements: - Bachelor's degree in Marketing, Business, or a related field.
- Minimum 1-2 years of experience in General Marketing, preference given to candidates with knowledge/experience in e-commerce.
- Strong communication and interpersonal skills and have strong English skills.
- Proficiency in writing content and managing social channels.
- Ability to work collaboratively in a team and independently when required.
- Proficient in design tools, possesses a strong sense of aesthetics, knows how to arrange layouts and select brand colors.
- Sales & Marketing Mindset: Thorough understanding of the customer journey to create content that is not only engaging but also resonates with customers and effectively facilitates sales.
Benefits: - Salary (income) is negotiable based on the candidate's abilities and experience.
- Opportunities for advancement: performance will be evaluated for promotion to higher positions.
- Participation in social insurance, health insurance, and unemployment insurance as required by law.
- Full benefits and rights of employees as stipulated by labor law and other welfare benefits as regulated by the Company.
- Eligible for 12 days of annual leave.
(Please send your CV to the email address [protected info] OR [protected info])