1.
Brand Marketing & Campaign Execution
Support the development and execution of annual marketing calendars and campaign plans.
Coordinate with internal teams and external partners to ensure timely implementation of brand campaigns.
Adapt global/regional marketing assets into local market executions.
Monitor campaign performance and prepare post-campaign evaluations.
2. Consumer Activation & Retail Marketing
Propose and execute consumer engagement activities to drive traffic, conversion, and sell-out at retail counters.
Support planning and execution of:
Pop-up stores
Atrium events
In-store animations
Product launch activations
Work closely with sales and retail teams to identify business opportunities and recommend activation programs to boost performance.
3. KOL / KOC & Influencer Management
Identify suitable KOLs, KOCs, creators, and media partners aligned with brand objectives.
Coordinate influencer seeding, content creation, and campaign execution.
Track influencer performance and provide recommendations for future collaborations.
4. Marketing Operations & Performance Tracking
Support campaign tracking and performance analysis across branding, PR, KOL/KOC, activation, and retail activities.
Work closely with Sales, Retail teams to ensure marketing initiatives align with business objectives.
Prepare campaign reports and post-event evaluations with actionable recommendations.
• Bachelor's degree in Marketing, Business Administration, Communications, or related fields.
• 2-4 years of experience in Brand Marketing,
Trade Marketing, PR, Activation, or Influencer Marketing.
• Experience working with beauty, fragrance, luxury, fashion, FMCG brands, or influencer/PR agencies is highly preferred.
• Strong understanding of branding and consumer marketing.
• Experience in campaign planning and execution.
• Strong network and understanding of KOL/KOC ecosystem.
• Knowledge of social media trends and content marketing.
• Data-driven with a good understanding of consumer behavior, retail performance, and sell-out drivers.
• Able to manage multiple projects, timelines, and stakeholders effectively.
• Proactive, agile, and results oriented.
• Strong communication and collaboration skills.
• Passionate about beauty, fragrance, fashion, and luxury brands.