Marketing Intern (CARAHA)

CÔNG TY TNHH CHỢ TỐT

Hết hạn: 20/10/2023

Chi tiết công việc
Giới thiệu công ty

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Introduction:

CARAHA, powered by Cho Tot, is a new business model for buying & selling used cars in Vietnam. CARAHA is aiming to transform the used car industry with a technology-driven, hassle-free customer experience. At CARAHA, we believe that buying or selling a used car should be an enjoyable, fair, and accessible experience for everyone. By leveraging technology, we're making the used car buying process more transparent and convenient than ever before.

Chợ Tốt is looking for a fast-learning team player to join our Marketing team. By joining the internship, you will be provided training, guidance and support from Chợ Tốt in order to get experience in the fast-growing re-commerce industry, especially used car market as well as a professional fun working environment.

Job Responsibilities:

1) Campaign Planning:

Assist CARAHA's marketing team in daily Merchandising/ Retail activities

Generate new initiatives for both current & new channels to acquire qualified leads of potential private sellers and buyers for CARAHA projects (sell-in/ sell-out, referral program, consignment...)
Mainly in charge of Chợ Tốt's internal channels (app/web visibility, email, push notification, social) including developing communication plans, tracking, and optimizing performance.
Take ownership of developing CARAHA's channels (Website, Fanpage, Youtube, TikTok) with updated innovative content to reach & educate target users.
Develop social plan & manage communities/ influencers/ KOLs when running campaigns.
Participate in brainstorming ideas for CARAHA's business expansion & operating procedure.

2) Campaign Execution:

In charge of monitoring lead quality of sellers & buyers generating from Marketing sources.
Manage and operate internal Chợ Tốt's communication channels and other product built-in channels to ensure user experience.
Manage CARAHA & Chợ Tốt Xe on media channels (Facebook, Youtube, TikTok, Blog) which includes responding to user queries and developing creative content.
Work with vendors/freelancers to drive campaigns' operation, and keep track of timeline and process to guarantee campaigns' deliverables.
Support in logistics and paperwork for marketing activities (POSM, events, sale kits).

3) Campaign Research/ Optimization & Analysis

Conduct research/ survey to understand & provide user insights/behaviors for marketing activities
Work with stakeholders to drive continual optimization and or track, measure, and analyze all initiatives to report on campaign performance.

Qualifications:

Fresh graduated or currently enrolled in Bachelor's degree program
Have good skills in short-form writing (social media, push-notifications, sms, etc)
It's a plus if you are able to edit video/ design banner at a basic level.
Data-driven mindset with basic skills of Excel
"Start Small, Fail Fast, Learn Fast" attitude
Have a genuine curiosity about the e-commerce and automotive industry.
Ability to adapt and learn fast in a fast-paced work environment
Full-time interns preferred (6 months).

Benefits:

Creative and energizing working environment with passionate, talented teammates
On-the-job training and support, coaching, and feedback to develop your skills
Help you acquire marketing skills and provide you with marketing & business knowledge in the Automotive Industry.