Marketing Leader (Hybrid)

Own brand management for Steam For Vietnam and AI For Vietnam. Steward the visual and narrative identity of both brands across every touchpoint - product, event, partnership, press - ensuring consistency with our cultural mission and founder voice. Develop and maintain brand playbooks, messaging guidelines, and quality standards, and hold cross-functional teams accountable to them.
Drive product growth hacking across flagship programs. Design, run, and scale acquisition, activation, and retention experiments for ViGen, EduOne, OctoAI, AI Day, and other tech programs using content, community, referral, and paid loops. Own the full funnel and its metrics, reporting weekly on experiments, learnings, and the quarterly growth roadmap.
Lead go-to-market for AIV and S4V tech programs. Partner with Product and Program Managers to plan and execute launches, community activations, hackathons, and leaderboard campaigns. Translate technical milestones into compelling stories for Vietnamese creators, students, educators, researchers, and technologists, ensuring every program reaches its intended audience at scale.
Manage paid, owned, and earned channels as one integrated engine. Operate paid media (Meta, Google, TikTok, YouTube), owned channels (website, newsletter, social, community), and earned media (press, PR, influencer, academic) with a unified strategy. Allocate budget across channels, track ROI, and continuously optimize the channel mix against agreed growth and brand goals.
Produce partner-, client-, and customer-facing materials. Craft high-caliber decks, one-pagers, case studies, proposals, and reports for funders, government partners, corporate sponsors, and B2B customers.