Marketing Leader

EVO Credit Card is a co-branded credit card that leverages TPBank's expertise in banking services and Trusting Social's advanced AI-powered credit scoring technology to provide a range of benefits and features to card holders. As a Marketing Lead, you will be a critical member of our marketing department, responsible for driving brand awareness, customer engagement, and revenue growth. You will work closely with the Marketing Manager and other team members to oversee the day-to-day activities of the department, conduct market research, and analyze marketing performance to optimize our branding campaigns.
Visit us at: [protected info]
What you will do:
- Collaborate with the Marketing Manager to develop and execute comprehensive marketing plans and initiatives.
- Conduct market research to gain insights into our target audience and industry trends.
- Analyze marketing performance and branding health reports to identify opportunities for improvement.
- Employ marketing analytics techniques to gather data and provide insights into customer behavior and preferences.
- Manage various social media channels and other digital touchpoints to engage with customers and build brand awareness.
- Oversee the development and production of advertising assets in partnership with external agencies.
- Plan and execute promotional events and campaigns to drive customer engagement and revenue growth.
- Communicate directly with partners and agencies to ensure timely and successful execution of marketing initiatives.
- Prepare and deliver pitching presentations to internal and external stakeholders.
- Manage marketing literature and other collateral to ensure consistent branding and messaging across all channels.