Marketing LeaderMARCEL GROUP
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 11/09/2024
Hạn nộp: 20/09/2024
Mô tả công việc
Marcel Group - a strategic partner of Openasia in F&B industry - operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.
We follow a simple philosophy: bringing the gourmet factor in every aspect of all our concepts. We maintain a casual yet professional work environment, prioritizing close relationships with our teams and providing career development opportunities through tailored training programs.
Website: [protected info]
POSITION PURPOSE
1 - Research the market, positioning Marcel brand to increase revenue
2 - Handle all Marketing activities: online, offline, ...
3 - Support GM, Sales and cooperate with Operation team
SCOPE OF WORK / RESPONSIBLITIES
1. Branding & Research
- Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
- Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
- Create marketing/communication plan to deliver overall brand marketing objectives with detailed timeline and budget
2. Implementation
- Directly execute ideas for marketing activities and promotional events.
- Manage both internal stakeholders and external marketing agencies to successfully execute marketing campaigns on organic channels and paid media.
- Collaborate with external agencies to ensure efficient and high-quality content production that aligns with the restaurant's brand, messaging, and target audience.
- Oversee and guide content on the restaurant's online platforms: Google, Facebook, TikTok, Instagram,...
- Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
- Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
- Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.
We follow a simple philosophy: bringing the gourmet factor in every aspect of all our concepts. We maintain a casual yet professional work environment, prioritizing close relationships with our teams and providing career development opportunities through tailored training programs.
Website: [protected info]
POSITION PURPOSE
1 - Research the market, positioning Marcel brand to increase revenue
2 - Handle all Marketing activities: online, offline, ...
3 - Support GM, Sales and cooperate with Operation team
SCOPE OF WORK / RESPONSIBLITIES
1. Branding & Research
- Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
- Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
- Create marketing/communication plan to deliver overall brand marketing objectives with detailed timeline and budget
2. Implementation
- Directly execute ideas for marketing activities and promotional events.
- Manage both internal stakeholders and external marketing agencies to successfully execute marketing campaigns on organic channels and paid media.
- Collaborate with external agencies to ensure efficient and high-quality content production that aligns with the restaurant's brand, messaging, and target audience.
- Oversee and guide content on the restaurant's online platforms: Google, Facebook, TikTok, Instagram,...
- Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
- Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
- Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.
Yêu cầu công việc
1. Knowledge
- Bachelor's degree in Marketing and Communication, Business Administration or related fields
2. Relevant experience
- At least 3 years of experience in F&B industry marketing
- Proven track record of developing and executing successful marketing campaigns
- Experience in digital marketing, marketing performance management, budget management
- Experience in copywriting for both printed and online marketing material
3. Skills
- Creative Design
- Project Planning & Analytical skills
- Content Planning & Marketing Strategy
- Brand development
- Strong communication and interpersonal skills
- Good analytical and problem-solving skills
4. Others
- Proficiency in English and Vietnamese
- Bachelor's degree in Marketing and Communication, Business Administration or related fields
2. Relevant experience
- At least 3 years of experience in F&B industry marketing
- Proven track record of developing and executing successful marketing campaigns
- Experience in digital marketing, marketing performance management, budget management
- Experience in copywriting for both printed and online marketing material
3. Skills
- Creative Design
- Project Planning & Analytical skills
- Content Planning & Marketing Strategy
- Brand development
- Strong communication and interpersonal skills
- Good analytical and problem-solving skills
4. Others
- Proficiency in English and Vietnamese
Quyền lợi được hưởng
Thưởng
Competitive salary packages and bonus-scheme.
Chăm sóc sức khoẻ
Insurance policy (including social insurance and all benefits according to Labor Law).
Phiếu giảm giá
Discount of 30% for Marcel outlets.
Competitive salary packages and bonus-scheme.
Chăm sóc sức khoẻ
Insurance policy (including social insurance and all benefits according to Labor Law).
Phiếu giảm giá
Discount of 30% for Marcel outlets.
Thông tin khác
NGÀY ĐĂNG
16/08/2024
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Creative Design, Marketing Strategy, Brand Development, F&B Business, Budget Management
LĨNH VỰC
Dịch vụ lưu trú/Nhà hàng/Khách sạn/Du lịch
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
3
QUỐC TỊCH
Không giới hạn
Xem thêm
16/08/2024
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
Creative Design, Marketing Strategy, Brand Development, F&B Business, Budget Management
LĨNH VỰC
Dịch vụ lưu trú/Nhà hàng/Khách sạn/Du lịch
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
3
QUỐC TỊCH
Không giới hạn
Xem thêm
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Vị trí Marketing Leader do công ty MARCEL GROUP tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Marketing Leader hoặc công ty MARCEL GROUP ở các link phía trên
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