Marketing Leader

Mô tả Công việc
- Develop and execute the overall marketing strategy for the aesthetic / plastic surgery clinic
- Lead and manage the marketing team (content, social media, performance, media)
- Plan and oversee marketing campaigns across digital channels (social media, website, paid ads, SEO, influencers, KOLs)
- Ensure consistent brand positioning and messaging aligned with clinic values and medical ethics
- Collaborate closely with doctors and consultants to create accurate, educational, and compliant marketing content
- Build and optimize consultation-focused marketing funnels to improve lead quality and conversion rates
- Manage marketing budgets, timelines, and campaign performance
- Analyze marketing KPIs, ROI, and performance data; prepare regular reports and insights
- Support customer retention strategies, CRM, and remarketing campaigns
- Coordinate with external agencies, partners, media, and influencers when needed
- Ensure compliance with healthcare regulations and advertising policies in aesthetic services