Marketing Leader

1. Marketing Strategy & Team Leadership
· Develop and lead OROCA's marketing strategy across brand, growth, content/social, campaigns, and performance.
· Lead, coach, and manage the Marketing team: priorities, ownership, performance, and ways of working.
· Translate business goals into clear objectives, roadmaps, and measurable KPIs.
Core KPIs: Team performance, marketing roadmap delivery, campaign effectiveness.
2. Brand & Owned Channel Development
· Own and grow OROCA's brand ecosystem across owned media, social, and content touchpoints.
· Define brand voice, messaging, and content/social strategy to ensure consistency and differentiation.
· Oversee planning, publishing quality, and optimization; coordinate internal teams and partners for execution.
Core KPIs: Brand awareness, impressions, engagement, follower growth, content performance, %SOV.
3. Integrated Campaign Planning & Growth Ownership
· Plan and execute integrated campaigns across brand, acquisition, sales, and retention.
· Own end-to-end campaign process: objectives, insights/idea, channel plan, budget, timeline, and post-analysis.
· Align with cross-functional teams/partners and optimize performance across brand and growth KPIs.
Core KPIs: Traffic, leads, customers, marketing revenue, CTR, CR, ROAS, CAC, and campaign ROI.
4. Brand Guideline Governance
· Develop and govern brand guidelines across all marketing and communication touchpoints.
· Review and ensure quality/consistency of creatives, copy, campaign messages, and marketing materials.
· Shape brand narrative to fit dental/healthcare e-commerce and target customer context.
5. Market, Customer & Competitor Insights
· Lead market/customer/competitor research and track trends in dental/healthcare e-commerce and platform categories.
· Analyze campaign, content, customer behavior, and funnel data to generate actionable insights.
· Turn insights into strategy updates, growth opportunities, and optimization recommendations.
6. Performance Management, Budget & Reporting
· Manage marketing budgets (monthly/quarterly/annual) and balance brand vs. growth investment.
· Track efficiency and optimize performance metrics (e.g., CAC, ROAS) and marketing contribution to revenue.
· Build dashboards and reporting cadence; provide data-driven reviews and recommendations to management.