POSITION SUMMARY
Marketing Lead is responsible for
strategic and operational management of the
CA portfolio, translating BU direction into
brand plans, go-to-market and trade programs
, and ensuring disciplined execution across channels. The role
understands BU strategy
and drives portfolio performance through cross-functional collaboration (Sales, Technical, Regulatory, Supply Chain, Finance) including launch excellence, demand planning coordination, and A&P effectiveness.
POSITION RESPONSIBILITIES
Market & Product Analysis:
Assess market needs, customers/petowners insights and identify opportunities for new animal health products through market research and feasibility studies.
Conduct competitive analysis, margin reviews, and cost optimization for existing products.
Marketing Strategy & Execution:
Develop integrated communication plans across the dynamics of omni channels aligned to sales priorities and customer journey.
Lead product strategy &
trade marketing planning
in translating BU strategy
then keep track execution: promotional programs/materials across channel including clinics/e-com.., campaign deployment.
Lead annual/quarterly marketing planning and manage A&P budget allocation to maximize ROI.
Demand Forecast & Inventory Coordination:
Drive demand forecasting process in partnership with Sales and Supply Chain; monitor assumptions, risks, and inventory health to support service level/forecast accuracy and business growth
New Product Launches:
Lead end-to-end planning and execution of new product launches, including launch readiness, internal training, and external communications. Coordinate with Technical, Regulatory, Supply Chain, Sales to ensure timely and compliant product introductions.
Oversee the creation of the launch toolkits, including promotional materials, digital content, technical documents, and sales aids tailored to veterinarians, customers and pet-owners. Monitor & review post-launch performance through algined KPIs and gather feedback for continuous improvement.
Sales Enablement & Collaboration:.
Provide sales enablement guidelines and toolkits (key messages, value propositions, selling materials, campaign playbooks, launch/activation toolkits) to ensure sales teams are aligned with product/service strategies; support the BU Lead in tactical business planning to drive sales growth and profitability
People Leadership:
Lead, mentor, and develop the marketing team to achieve BU financial goals.
Stakeholder & Industry Engagement:
Build and maintain long-term relationships with veterinary clinics, livestock producers, and strategic partners to maximize A&P budgets.
Represent the company in relevant animal health associations and industry events to ensure strong brand visibility and influence.
Desired Skills and Experience
Bachelor's degree in Marketing, Business, or a related field; Veterinary or Life Sciences background preferred.
7+ years of experience in marketing, communications, or product management, ideally within animal health or pharmaceuticals.
Experience managing budgets and executing marketing initiatives.
Good understanding of the animal health industry.
Fluent in English, both written and spoken.
Strong leadership, communication, and project management skills.
Strong analytical, decision-making, and problem-solving abilities.
Results-driven with strong business acumen and resilience under pressure.
Proactive, accountable, and capable of driving change.
About Zoetis
At
Zoetis
, our purpose is to nurture the world and humankind by advancing care for animals. As a Fortune 500 company and the world leader in animal health, we discover, develop, manufacture and commercialize vaccines, medicines, diagnostics and other technologies for companion animals and livestock. We know our people drive our success. Our award-winning culture, built around our Core Beliefs, focuses on our colleagues' careers, connection and support.
We offer competitive healthcare and retirement savings benefits, along with an array of benefits, policies and programs to support employee well-being in every sense, from health and financial wellness to family and lifestyle resources.
Notice: Zoetis Recruiters will contact candidates via email from an address ending in @[protected info] and may also initially connect with candidates through LinkedIn
, including LinkedIn InMail. Zoetis does not use Gmail, Outlook, Yahoo, or other web-based/generic email domains to communicate about job opportunities, interviews, or offers of employment. If you receive a recruitment-related email message claiming to be from Zoetis that does not come from
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